Montrose Cannabis: Breaking the stereotypes associated with creating a boutique atmosphere for cannabis

BY SEAN SEURATTAN

It’s said that a hummingbird can flap its wings in one place and a hurricane will occur in another. Well, this hummingbird flapped all the way in Trinidad and a hurricane named Montrose Cannabis is here.

Owner and founder Nick Baksh opened his flagship location September of 2021 in Pickering, Ontario, impressively building intensity ever since. His interest in business began from an early age, and he has had a wide range of experience to draw from before ever venturing into the cannabis market.

This experience afforded him the foresight to be mindful and conscious of a great many things beyond just selling cannabis. This fact alone puts him and Montrose Cannabis far ahead of most other licensed retailers. Paired with Nick’s enthusiasm to put his fingerprint on every aspect of his business has led to a truly unique retail experience.

Starting from before cannabis was legal in Pickering, he knew his political awareness would be critical to the viability of Montrose. The weather of politics can shift and change dramatically affecting even well-established industries much less an entirely new one such as cannabis. He knew it would require collaboration and assurances from the local municipal government to ensure a proper environment in order to thrive. Once given the green light from Pickering Mayor Kevin Ashe, Montrose Cannabis was born almost immediately.

From interior layout design to general contracting, to staff training, to product purchasing, it has all been purposefully thought out with a clear end goal, the best possible customer experience. When speaking with Nick it was easy to see that he was breaking the stereotypes associated with creating a boutique atmosphere for cannabis.

Montrose has business core values of providing fresh products, having eco conscious suppliers, giving tailored customer service and providing CBD as therapy. The retail experience is easily recognized as being elevated. Nick’s high involvement and close connections to licensed producers allows him to have a very curated inventory of products to service his clientele. Customers are rewarded with products and services unavailable elsewhere. When I was given a peek at the elaborate calculations used to determine how much of each product ends up on the shelves, I realized fresh product is never in question.

The second part of the Montrose sales strategy goes further than just selling cannabis in store by creating a community beyond its doors. Consciously forecasting current and future trends identified that e-commerce was an undeniable revenue stream. The majority of existing licensed retailers merely use their online presence for another point of sale and space to advertise. Montrose has an e-commerce award winning website adept at allowing customers to quickly locate their desires but does more by having a highly integrated online presence.

Montrose TV is a branch of the company that creates lifestyle online content promoting members of the community along with associated producers. All parties come out as winners; Montrose gets customers driven to visit the store after viewing the website, producers get their products promoted to a very receptive demographic, and the community wins by feeling more connected to the industry along with each other.  Even further than this Nick has taken the initiative to bring more of the community together by hosting many different types of events like business summits, new product launches or Paint & Vape nights within his retail space.

The more I spoke with Nick, the more similarities between us became evident. Similar upbringings, interests and past experiences made it extremely easy to relate both professionally and personally. Both of us being of Caribbean descent made certain influences within Montrose and its business philosophy obvious, but when I asked about the legacy he wanted to create, his answer was uniquely novel. “Bringing a legalized framework across the Caribbean islands is a passion project I’m focused on. Let’s bring out the best of our people in a new industry.” Giving back to the community that has given us all so much is a testament to the type of person Nick is and what we should all emulate from Montrose Cannabis.