Love Triangle dropped July 11th, 2025, but calling it a song barely scratches the surface.
It’s a project, a pulse, a palette. A three-way artistic rendezvous where music, visual art, and custom-crafted beer collide. It’s Roger Mooking at his most immersive and most intentional: blurring genre, medium, and sensory experience into what he calls a “coalescence.”
At its core, Love Triangle is about betrayal, the kind that seeps into your bloodstream slowly. The kind that’s as much about losing yourself as it is about someone else.
The track swells with psychedelic undertones, sharp emotional spikes, and a haunting softness that mirrors the emotional landscape of romantic entanglement. “I wanted the listener to feel the tension,” Roger shares. “The paradox of it all. It had to feel disorienting, but also familiar. That’s the heart of any love triangle.”
Roger didn’t stop at music. He spun that emotional disorientation into art; graphic visuals and beer cans that act like clues, and then into a culinary experience with Lovebird Brewing Co., making this project taste as layered as it sounds.
Three limited-edition Ontario craft beers anchor the project:
- Golden Child: a light, refreshing summer brew made with grains from Alberta.
- Butta Baby: a rich, caramelly pour with a sweet finish.
- Holy Smokes: a bold beer laced with Caribbean all-spice meant to be sipped with BBQ and slow fire.
Each label features original Roger Mooking artwork, and the lyrics themselves are laced with easter eggs connected to the beer names. A QR code on the cans takes drinkers directly to the music video, making the project fully interactive.
“Beer is a democratic drink,” Roger says. “It made sense for a project about universal themes like love, betrayal, and wanting something you can’t quite hold.”
The beers were designed to match the emotional temperature of the song. “The mouthfeel mattered,” he explains. “Each beer had to feel like the phase of a love triangle—light and innocent at first, then rich, indulgent, then smoky, maybe even burned.”
Roger has been working with galleries and institutions for years, but this project brings his ethos full circle. “Art is a human right,” he says. “I wanted to democratize art. I’ve done it in galleries, but now I’m doing it with cans and songs.”
There is also a subtle commentary in his visual storytelling, especially in the Butter Baby visuals. “You don’t see Black people on commercial products like that,” he says. “So, I filmed butter. I made it royal. I made it ours.”
When asked about the emotional origin of the song, Roger doesn’t pinpoint a single heartbreak. Instead, he points to a convergence of real life and cultural study.
“Love triangles show up in every culture,” he says. “This wasn’t just from my experience. It was about exploring meaning; what does it say when I love me more than I love you?”
In true Roger fashion, the answer isn’t simple. Love Triangle invites you to decide for yourself. To sip. To listen. To watch. To feel it all, and maybe even taste your own heartbreak in a way you’ve never considered.
If you are in a love triangle? Roger won’t offer advice. “I can’t speak to that,” he laughs gently. “Great art should speak to you. If it’s done right, it has layers. Just like life. Just like love.”
Love Triangle is available now on all streaming platforms. The companion beer collection is available through Lovebird Brewing Co. while supplies last.
