BUSINESS: The Beauty of Blogs

By Julie Rambali
July 31st, 2013 Edition

You’ve probably heard of a weblog or now known as a blog and either know exactly what it is or have no clue about it. There are now millions of blogs on the internet and writers creating them on a daily basis. One amazing quality about a blog is its simplicity. They are easy to manage, affordable, and sometimes free.

Try typing in any keyword into your favorite search engine and you’ll notice that a large number of blogs will be listed. This is the very reason why many businesses have turned to blogs as a marketing tool in order to increase traffic to their website. A business can reach thousands and even millions of people through a blog.

If you’re not familiar with blogs, think of a normal website with a homepage and lots of links and sub links organized to form a website. Now a blog is much simpler. A blog is a single page of entries and there can be archives of older entries. Entries can be articles, product/service descriptions, news, tips & tricks, jokes, industry updates, and anything basically related to your industry. Blog entries are organized in reverse-chronological order, from most recent to past entries.

When starting to write a blog entry, let your customers know what your business is all about and the types of products/services you offer. On future blog entries, breakdown your products/services one at a time in detail so you can stretch your information out into more blog entries. This shows your customers that you are an expert in your field and that you take pride in staying active and up-to-date.

Make sure to promote your sales and events directly on your blog to keep your customers informed of special news and invite them to interact and network with your other customers. Provide your customers with solutions to common problems and a way for them to get reliable help fast.

Blogs are made public for the whole world to see especially search engines because they are your link to the rest of the world. The best way to keep your website active with search engines is to write blogs and provide backlinks to and from authoritative websites and high ranking blogs related to your industry.

These tips for writing your own blogs show your customers that you are passionate about your industry and that’s what makes blogging such an efficient marketing tool. Most importantly, search engines reward blogs that regularly publish high-quality and relevant content because the goal is to provide searchers with links to websites that can actually answer their questions or provide solutions to their problems.

Best of luck writing and remember to educate your audience to help create a connection with them. This shows that you care about helping them and next thing you know, you’ll become an expert blogger in no time. Happy blogging!

Next time, I’ll write more about video blogging, how to video blog, and what to video blog about to drive targeted visitors to your website.