Fashion is the forefront of Dancehall – The Future of Fashion with Fucha Couture

BY LATIFA PINNOCK

The red carpet is considered the fashion runway for some of the biggest award shows. From the Grammys, to the Oscars, not to mention the MET Gala, some of the biggest names in show business grace our red carpets wearing the hottest fashion trends.

These events are highly anticipated by spectators around the world. They watch in awe as each celebrity takes their turn walking the red carpet, showing off who, and what they’re wearing.

Since the early 90’s, fashion has been “HIGHLY” publicized in dancehall. I was just a teenager when Shabba Ranks debuted his video for “Trailer Load a Girl,” and I can remember just staring at the television in admiration. The designs were outstanding! Sequins outfits, bodysuits, and uniquely designed statement pieces, it was amazing to watch. I’m pretty sure I watched that video over a hundred times.

When we think of fashion, we think of runways, fashion shows and top-notch designers, but on the contrary the dancehall scene has evolved into its own fashion gala.

For more than a decade, dancehall events have been imitated around the world, and no one would disagree that dancehall originated in Jamaica. As more Jamaicans started to migrate to different parts of the world, they formulated their own dancehall fraternity, hosting some of the most elaborate events; much anticipated like the Grammys and MET Gala.

There is much to be said about the dancehall fraternity in Toronto. Dancehall events are much bigger than the music, in fact most of the events that are taking place these days are fashion focused, with titles such as “Fashion Statement/ Dress Code/ Designer,” you get the picture. There are at least three dancehall events taking place every weekend, and party patrons decide which event(s) they will be attending. However, there is always one event that is highly anticipated and that is usually where you will get to see all the Dons, Divas and top Fashionistas.

Fashion in dancehall has become a profitable market for Toronto Fashion designers. The cost for a statement piece ranges anywhere from $200-$500, sometimes more, depending on the designer. Partygoers are making a statement with their outfits.

Some of the hottest names in dancehall have certainly earned the title “trendsetter.” One in particular is Toronto’s very own Nikki Hype, who is not just a partygoer; she has made a name for herself as an international host, and in my opinion, one of the most diverse individuals in Toronto, when it comes to fashion. She is one of the top hosts for many of the dancehall events in Toronto, and she is always on point.

High fashion in dancehall is nothing new, however it is wonderful to see where we came from and where we are today. We have added style and class to the dance floor, and I can’t wait to see the future of fashion in dancehall.

So, whether you’re wearing a custom statement piece from an independent designer, or a piece from Fashion Nova, I think we all can agree that fashion is at the forefront of dancehall.